Archive for March, 2010

The Basics of Twitter Marketing

There are many things that you can do to set yourself apart from all of the other Internet Marketers attempting to use Twitter to grow their lists or attract new customers.

Aside from ensuring that you remain active within the Twitter community, you should spend some time developing a reputation amongst those that are following you.

Instead of posting links to your website or blog only to send them to a landing page for a new product, write a few articles on current news topics, gossip, controversial or comedic subjects and entertain your followers so that they begin paying more attention to your tweets.

The more active you are, the more exposure you’ll receive, and the more entertaining or useful your tweets are, the more likely people will continue to pay attention to the broadcasts you deliver.

Some of the most successful Twitter marketers know that if they focus on sending out tweets that consist of current hot topics, people will notice them and essentially check out their profile to find out more about them and the products they sell.

It’s like any other social community, where you need to take an indirect approach to marketing, rather than a direct aggressive route, like you would with a sales page, or list building campaign.

Using Twitter to grow a list of responsive and targeted subscribers is also exceptionally simple, regardless of your niche market or current experience.

In fact, building massive lists of targeted prospects is easier to do with twitter than 99% of other methods online.

Twitter is an information network, but it’s also a social community, and you need to remember to market yourself and your products in a different way than you would with traditional marketing.

First, create a squeeze page exclusively for Twitter followers and be sure to thoroughly explain exactly what they will receive in exchange for subscribing.

Just like you would structure a regular squeeze page, you need to offer a bribe or giveaway to entice them into handing over their name, and email address.

Offer them a free report or product to warm them up, and promote it via your tweets by emphasizing that your offer is available only to fellow Twitter members.

You have to remember that twitter is a social community and information network, which means that people don’t join the community with the intention of buying nor do they want to be constantly marketed to.

You need to balance your tweets so that you are offering something of value or interest to your followers, as well as consistently building your brand.

If you aren’t sure how to do that, take some time evaluating the way that seasoned twitter marketers have created their system.

While they effectively use twitter to maximize their exposure, establish new business and keep their brand in front of a captive audience, they also focus on giving, rather than taking with valuable tweets and helpful advice.

When they do this, they stand out and more and more people will follow them, re-tweet their broadcasts, join their lists and buy their products.

People join social networks to make new friends, connect with old ones and from a business perspective, to possibly network with others in their markets.

They do not join social communities to be sold to, and you need to remember this so you can approach it from a different, less aggressive angle. You have to focus on warming up your following base as you would an email marketing campaign.

You would never send a cold email out to a new list without knowing what they are interested in and in spending the time developing a relationship with your customer base, right?

Twitter needs to be handled in the same way. Focus first on developing a twitter presence, on building a relevant following base as well as developing relationships with those followers.

Then, balance out helpful tweets with promotional based ones while actively staying involved in the discussion.

Show people that you are interested in getting to know them, what they are interested in, what they are looking for.

Focus on giving, more than receiving and you will quickly discover, just how effective twitter can be in helping you further your brand and building your online business.

Twitter is an exceptionally valuable resource for building your online business if you use it correctly.

Building a large following of relevant contacts takes time, but if you focus on quality over quantity, the exposure you do receive will pay off.

Which sort of reminds me – I need to put a Twitter Bird on my own blog!! Does anyone have a cute one they’d like to suggest??

There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.

BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.

Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.

Exchange Links

This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.

Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.

Traffic Exchange

This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.

Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.

Write and Submit Articles

There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.

Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.

Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.

Make a Newsletter.

This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.

As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.

Join Online Communities and Forums

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.

Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.