I suppose that you’ve noticed all the changes that have been going on in your sites’ earnings, and it hasn’t all been good. But it hasn’t all been bad, either.

Yes, it’s true that Google made some changes and now they’re serving IBA – interest based ads. But did you know that you can override that? And it’s simple to do too! Just log into your adsense account, click on the My Account tab, and scroll down to the Interest Based Ads preferences. Edit that to say “Do not show ads based on user interest categories” – and your ads will be back to normal.

Once I did that, I noticed that my earnings popped back up where they belonged, and it’s no wonder. If yesterday I was shopping for shoes online, but today I was looking for a coffee maker, I wouldn’t be interested in all the ads that kept popping up for shoes! Well, I’m always interested in shoes, but you know what I mean :-)

So if your earnings are down, that just might be the reason – and you CAN take control!

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Filed under: Blogging Basics

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