Yes, it’s true that Google made some changes and now they’re serving IBA – interest based ads. But did you know that you can override that? And it’s simple to do too! Just log into your adsense account, click on the My Account tab, and scroll down to the Interest Based Ads preferences. Edit that to say “Do not show ads based on user interest categories” – and your ads will be back to normal.

Once I did that, I noticed that my earnings popped back up where they belonged, and it’s no wonder. If yesterday I was shopping for shoes online, but today I was looking for a coffee maker, I wouldn’t be interested in all the ads that kept popping up for shoes! Well, I’m always interested in shoes, but you know what I mean

So if your earnings are down, that just might be the reason – and you CAN take control!

Recently there have been several new forums springing up, and I believe I’ve found my new home!  Market Crush is the new place for me to hang, and if you go over there you’ll probably see some of the best marketers in the business making it their home, too.

I’m very impressed with the quality of the people who have signed up over there; Don and Jeremy started it, and you’ll find Lisa Gergets, Tina, Chris Ramsey, Allen Graves, Ken Leatherman, and way too many other of my favorite people to mention, or I’d just be name dropping all day!

The depth of knowledge on the forum is deep – this isn’t a spammy forum where everyone is just pushing products at you all day; this is an honest forum where you’ll get some inside info on what works and what doesn’t, and people who are willing to give you some good advice.

So if you’re looking for new place of your own, check out Market Crush!

Terri

Aside from ensuring that you remain active within the Twitter community, you should spend some time developing a reputation amongst those that are following you.

Instead of posting links to your website or blog only to send them to a landing page for a new product, write a few articles on current news topics, gossip, controversial or comedic subjects and entertain your followers so that they begin paying more attention to your tweets.

The more active you are, the more exposure you’ll receive, and the more entertaining or useful your tweets are, the more likely people will continue to pay attention to the broadcasts you deliver.

Some of the most successful Twitter marketers know that if they focus on sending out tweets that consist of current hot topics, people will notice them and essentially check out their profile to find out more about them and the products they sell.

It’s like any other social community, where you need to take an indirect approach to marketing, rather than a direct aggressive route, like you would with a sales page, or list building campaign.

Using Twitter to grow a list of responsive and targeted subscribers is also exceptionally simple, regardless of your niche market or current experience.

In fact, building massive lists of targeted prospects is easier to do with twitter than 99% of other methods online.

Twitter is an information network, but it’s also a social community, and you need to remember to market yourself and your products in a different way than you would with traditional marketing.

First, create a squeeze page exclusively for Twitter followers and be sure to thoroughly explain exactly what they will receive in exchange for subscribing.

Just like you would structure a regular squeeze page, you need to offer a bribe or giveaway to entice them into handing over their name, and email address.

Offer them a free report or product to warm them up, and promote it via your tweets by emphasizing that your offer is available only to fellow Twitter members.

You have to remember that twitter is a social community and information network, which means that people don’t join the community with the intention of buying nor do they want to be constantly marketed to.

You need to balance your tweets so that you are offering something of value or interest to your followers, as well as consistently building your brand.

If you aren’t sure how to do that, take some time evaluating the way that seasoned twitter marketers have created their system.

While they effectively use twitter to maximize their exposure, establish new business and keep their brand in front of a captive audience, they also focus on giving, rather than taking with valuable tweets and helpful advice.

When they do this, they stand out and more and more people will follow them, re-tweet their broadcasts, join their lists and buy their products.

People join social networks to make new friends, connect with old ones and from a business perspective, to possibly network with others in their markets.

They do not join social communities to be sold to, and you need to remember this so you can approach it from a different, less aggressive angle. You have to focus on warming up your following base as you would an email marketing campaign.

You would never send a cold email out to a new list without knowing what they are interested in and in spending the time developing a relationship with your customer base, right?

Twitter needs to be handled in the same way. Focus first on developing a twitter presence, on building a relevant following base as well as developing relationships with those followers.

Then, balance out helpful tweets with promotional based ones while actively staying involved in the discussion.

Show people that you are interested in getting to know them, what they are interested in, what they are looking for.

Focus on giving, more than receiving and you will quickly discover, just how effective twitter can be in helping you further your brand and building your online business.

Twitter is an exceptionally valuable resource for building your online business if you use it correctly.

Building a large following of relevant contacts takes time, but if you focus on quality over quantity, the exposure you do receive will pay off.

Which sort of reminds me – I need to put a Twitter Bird on my own blog!! Does anyone have a cute one they’d like to suggest??

I’m going to give you a little download – well, not so little since it’s over 100 pages – but it’s some really good information on creating a free blog, and pinging it and getting it indexed right away. How to get a blog indexed quickly is something everyone wants to know, so I thought I’d put this up here now for you to download.

Just Click Here and it’s yours!

When you download a zipped folder, the first thing you have to do is unzip that folder. Now I’m assuming that you have either WinZip on your computer, or you’ve downloaded 7-Zip ( a nice little freebie – I love free things!). So all you have to do is right click on the folder, and unzip it into a new folder, preferably called the same name.

So, for this example, you’ve received a folder called newblog.zip. You need to right click and unzip the folder called newblog.zip into a folder called newblog.

Now your folder is unzipped, and you rock!!!!