Consider this: What’s the biggest reason millions of people log onto the internet each day? You probably already guessed that it’s to find information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! So what does this mean to you? This quest for information is an opportunity for you to fill a need. And to earn some cash for doing it!
Info marketing explained
This is by far the simplest business you can start. You create a product that provides information. And other people buy this product to get the info. It couldn’t get much simpler.
How does it work?
You’ve got the basic concept – exchange info for money. But to make it a successful business you’ve got to provide information people want. So step one is to discover what kind of info people want. How can you find out what people want?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and see what kinds of questions people are asking. You want to find something a lot of people are asking about. That people are having trouble solving. And solve the problem for them by writing an info product on it.
Think about this:
Don’t worry! Info product creation is easy… Think about this: An info product is just a bunch of articles strung together. Don’t try to write a whole ebook. Just write some articles for your blog. And when you’ve got a few finished, refine and expand on them and voila! You’ve got an ebook.
Why info products? Well, that bring me to the tile of this article Here are the seven reasons
1. Simplicity
As soon as you have the pieces in place, it’s virtually maintenance free. Custom support is all but non-existent. So it’s nearly a 100% hands-free business. It’s like having an automated cash machine.
There’s no inventory. You don’t have to ship anything. It’s all delivered online.
2. Repurposing
When you have a created a few information products. You can combine them together to create new high ticket products. It’s nothing to combine the content from several ebooks. Then you can sell it for a lot more. There’s greater perceived value in a single big course. Versus multiple smaller ones.
3. Private label right
Since it’s your product, you can offer other people the resale rights. Recently, resell rights have become extremely popular, because people just don’t want to invest the time and money into making their own. And the best part is you get to charge two to three time as much for these rights.
4. Leverage
Leverage means doing something once and reaping multiple rewards. Break it apart and create a multi-part email series with it. And build your list with it. A list is it’s own reward!
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. These reports can then become lead generators for your ebook. They can be free or low prices. Either way, you win because you’re feeding your funnel. Taking this technique to the max, you can let your affiliate give the reports away for you. Which brings us to…
6. An affiliate army
This one is huge. When you own your own products. You can get other people to promote it for you. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.
7. Joint Ventures
OK, this is by far the biggest reason why. Joint ventures are the biggest short cut to success known to man. And this is probably the number one reason to create your own product. Without your own products, you can’t do JVs.
Summary
If you don’t want to sell digital products by now, then you’ve probably been sleeping. You’ll become the ruler of your own fate. Because you’re the boss! So, don’t waste any more time:
- Visit an “answers” site
- Find out what people need to know
- Write about the answers
Information product development really is that simple. And in short time you’ll have the foundation for your own info product.