Preselling for profit

If you want to make more money as an affiliate, you must presell.

Before we begin, we need to first define what preselling is. Preselling is both an art and a science. The goal is to get your reader prepped to make a purchase. Then when they’re ready, refer them to the product website so they can buy it. And if it’s done properly, the process is completely sub-conscious.

In a nutshell, you provide value. Then send them to the sales page. In just a minute, I’ll explain exactly how to presell. But before we do, you need to know why it’s so important. Here are a few benefits of preselling:

  • Preselling creates trust – Readers who trust you are more likely to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
  • It takes your reader out of defense mode – When you’re preselling vs. pitching, you’re reader doesn’t feel the need to be guarded. This means they are more open to what you’re saying. So your message gets across.
  • It preps them to buy – Now they trust you and feel open to your message. So they become more receptive to other messages. Like the info on product sales page you’ve linked to. Being open to a sales message is what it means being in a buying mood.
  • Your commissions go up – They arrive at the product website prepped to buy. With a feeling of trust and openness. The only possible result is more sales!
  • It boosts customer loyalty – People like to make their own buying decisions. Versus being pitched or convinced. And this makes them feel better about the product they purchased.
  • It boosts your profits – Happy customers ask for refunds much less often. Which means you keep more of your affiliate commissions.

Clearly preselling makes sense. You earn more commissions. And increase your customer satisfaction. It’s a win-win-win!

How does it work?

OK, now you understand why it’s so important. So, hopefully you’ve decided to start preselling. You’re ready to learn how to do it properly. Remember, there are two components – art and science.

Mastering the art

Effective preselling requires gaining your readers trust in order for them to let down their guard. Honestly, the only way to do this is to provide real value in you content. Now, providing enough info to be useful, but still making them want more – that’s the art of it. That is, they have to be wanting more when you refer them to the product sales page for the product you’re trying to sell. And since they’re more open, they are more likely to make a purchase.

Part 2 – the Science

There are also several key elements that need to be included.

First of all, it’s important HOW you present your information. You’ve got to map out your strategy before you start writing. In the end, you want to sell a specific product. There are two ways to accomplish this with great content. The first method is to provide enough info to get them started, but not enough to finish. The second way is to provide all the information and let your reader discover how hard it is to actually implement it. Whichever method, you send them to a product website that solves the problem you just created.

Next, you have to use “convert linking” methods. You have directly to the home page of the product. This increases your clicks. But, without your affiliate link, how do you get credit? There’s a trick to make this work… You use an image tag to cookie your reader before they leave your site.

The next trick is to hyperlink specific words and phrases inside the content of the article you’re providing. People are used to clicking on hyperlinked words to get information they’re looking for. And if the words you hyperlink relate, your reader will naturally click them for more information.

Using this system, you’re virtually guaranteed to increase your affiliate business success.

Now for the bad news…

This process is not easy – at all! Let’s look at the skills required to pull it off: Good content. First and foremost, you have to be able to write a great article that provides valuable information. To do that you have to have enough information to be valuable and be able to present it in a useful way. Writing to presell. First, you have to give good information. But, you also need to know how to present the information in a way that give value to the reader. And still leave them wanting more. Or make the information so overwhelming they realize they can’t do it on their own.

Choosing your products. After that you have to figure out which products you want to promote. If you can manage to get the article written well. All your efforts are wasted if you send your reader to the wrong sales letter.

Techy stuff. To be most effective you have to use the “covert cookie” method. This is actually pretty simple – just embed a 1 pixel X 1 pixel image and set your affiliate link as the “source” of the image. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)

Wrapping it up:

Now you know what it takes to be a Presell Pro. Preselling properly will boost your affiliate profits up to 500%! The important thing is to use these techniques for everything you promote as an affiliate. Take action now. Make the extra effort required to propel your affiliate business to the next level.

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