Using Web Audio for Success

Monday, August 9th, 2010 at 4:15 am

There is no doubt that web page audio significantly increases results. If you’re not using audio on your sites, you’re making a mistake. Audio increases opt-ins. Audio increases sales.

Why does it work?

It’s not hard to figure out. The web is mostly silent. It makes your site more “human”. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. Which fascinates greater interaction from your visitors.

Some more benefits

There are actually two profit boosts from using audio. You will close more sales. And second you’ll save money on the sales letter. You won’t have to hire someone to write your sales letter. Simply record an audio message yourself. An authentic message from you will do more than the best ad copy.

And you will increase your subscriber opt-in rate. The reason this works so well is because people need to be told what to do. Just add a short audio message saying: Put your email and name into the form and submit. That alone can increase opt-in rates up to 310%!

How to use website audio

Add a welcome to my site message on your main page. Most websites are cold and in-human. Your welcome message could make them stay when they would normally leave.

Step-by-step instructions. Just like in the opt-in example. You just explain what to do first, then next, etc. That includes filling in your order form!

Product testimonials are great. A written testimonial is good. But what’s even better are audio testimonials. You can just make up written one and people know that. Using audio makes it much more believable. And will definitely increase your results.

Here’s a bonus tip

Something you may not have thought of is using audio for the product itself. Audio is faster to produce than anything else. Plus people love audio products. The great thing about audio products is people can take them with them on the go. Plus you can get them transcribed cheap. Then you’ve got an eBook, too – but it was easy to create!

Is it hard to add audio?

It’s not hard at all. You can find a lot of programs that create audio buttons for you. You don’t actually have to do anything yourself. The program records and then converts the recording and generates an audio button. You just copy and paste into your website. You don’t need to even consider this part.

Summing it up

Here’s a recap of the benefits. Using website audio will increase your conversion rates. No doubt your sales will go up. You will also increase your subscriber opt-ins. And don’t forget that you can easily create sales pages and products in a flash. You’ll be one of the few you use these strategies. But you’ll save a lot of time and money. Don’t be lazy! Add some audio today.