When is a Niche a Good Niche or a Bad Niche?
Today is going to be a bit of a rant for me, so don’t read this if you take offense easily. I just have to say it!
If you’re new to internet marketing, then the first niche that pops into your head is – guess what – internet marketing to newbies! It happens over and over. Now if you’re brand shiny new at IM, why do you think that you’re going to make a lot of money marketing to other newbies? News flash – you won’t. The competition is fierce, and it’s very difficult.
So make it easy on yourself – choose a “real” niche. What do I mean by real? Anything – what are your hobbies? Do you like making baskets out of pine needles? Well, there you go – that’s a niche! Do you like raising fruit trees so that by summer’s end you can bite into a fresh apple from your backyard? How about fruit tree propagation – that’s a niche!
And here’s another tip. If you’re going to sell products on Amazon or eBay from your niche site, do yourself a favor and sell products that are worthwhile. Don’t build a niche site around $2 items that are readily available at your corner drugstore, no matter where you live. Are you going to sit down at your computer and look for the absolute best price for nail clippers, then order them online and pay shipping and handling? I doubt it, and your readers won’t either. Think about what you really order online, search for trends, think of what you can’t find locally – that’s what you should be building your sites around.
Now I’m not trying to tell you that you’ll never make any money in the “make money online” niche – but if you’re just starting out, it’s not the easiest niche to market yourself in. I want to encourage you to think outside the box, think real world, and find a good niche!!
Terri
Tagged with: bad niche • good niche • make money online • Niche Marketing
Filed under: Niche Marketing
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Nice post Terri. As a newbie myself, I really appreciate it when other newbies don’t try to market to beginners. It’s tough to learn this business and it only gets tougher when people sell themselves as experts without any true expertise.
Erin
Hi Erin!
Yes, it’s become a bit of a pet peeve with me lately – because when someone says they’re an expert and they’re just starting out themselves, we all get a bad rep, and a lot of misinformation gets circulated.
Thanks for stopping by!
Terri